As part of the “Towards Economic Independence for Women” initiative, implemented by SYCAC in collaboration with the Athar Team, a hands-on training session was organized for a group of women to enhance their marketing skills and improve the success of their small businesses.
✨ The training covered the following topics:
🔹 Principles of effective marketing and an introduction to the marketing mix.
🔹 Strategies for attracting customers and expanding consumer reach.
🔹 Using social media as a powerful and cost-effective marketing tool.
🔹 Practical exercises on designing promotional materials and building a visual brand identity.
💡 We believe that strengthening marketing skills is a key step toward women's economic empowerment, turning individual initiatives into sustainable projects that benefit both families and communities.
