As part of its ongoing efforts to enhance the capacities of Syrian women entrepreneurs in Turkey, SYCAC successfully concluded a specialized training program on Digital Marketing and E-Commerce, held over two days (Wednesday and Thursday) at its office in Gaziantep.
The training, delivered by digital marketing expert Shafee Shabouk, was attended by a group of women entrepreneurs and owners of small and medium-sized enterprises. The sessions focused on modern digital marketing strategies and effective online platform management, equipping participants with innovative tools to develop impactful digital content and boost engagement with customers, thereby strengthening the online presence of their businesses.
This training is part of a broader series of capacity-building initiatives organized by SYCAC to support Syrian women entrepreneurs by providing them with the practical skills necessary for success in the ever-evolving digital marketplace.
These trainings aim to empower Syrian women by fostering economic self-sufficiency and enhancing their competitiveness in both local and global markets through advanced digital skills that contribute to the sustainability of their businesses.
